The Meh Blog

Monday, September 25, 2006

Transit

I have a 50 million issue a year newspaper. What will I do with it?

Seeing that I am interested in aerospace and aviation, it is certainly plausible that will feature news about transportation in the world. The paper would be distributed all over the United States, Toronto and Montreal, be in tabloid format and come out weekly with 961,000 copies per week. The target audience will be those who are in business of transporting people: railway companies, airlines, defense contractors, bus companies and similar companies. Public transportation would also be featured in the newspaper.

The newspaper will definitely include news about transportation. There will of course be opinions, in which the writers will give their thoughts about the industry. The general opinion of the paper is to believe that transportation is essential and take a stand for public transportation and more or less against the use of automobiles. However, this wouldn’t mean that the newspaper will not report on cars as well as on other modes of transportation, but it will put less emphasis on cars. There are plenty of auto magazines out there as it is.

Since the newspaper is more about news than anything else, “I” will be allowed to be used in reviews or an opinion article. Again, since the target audience is mostly business people, it will feature the most up-to-date accurate information, so speculation and rumors doesn't quite cut it for most business people. Reporters’ stories will not be accepted if they paid a source or if they extracted information through secondary channels. Primary source of information is crucial. Speculation can be left to the opinions pages as well as to some of the reviews. All reporters will be required to submit sources’ contact information and the editorial staff will be required to verify the information.

News assignments would be spread through modern devices, such as Blackberries or Sidekicks, as well as through meetings. Most of the staff will be in the New York City overseeing the development of the paper and flying to different destinations for a story. Some of the paper’s writers and photographers will be scattered all over the world, to save money on transportation. While they should have a solid grasp of English, they don’t have to be in an English-speaking country.

Transit: All the transportation news you'll ever need.

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